Speaker: Business Engineering Corporation
Product Business Division
Pham
B-EN-G operates multiple overseas subsidiaries, primarily in Asia, including Thailand, Indonesia, and Shanghai. As of August 2026, its "mcframe" implementation record has expanded to 17 countries, and its global accounting and ERP system "GLASIAOUS" implementation record to 37 countries. For companies operating globally, building a relationship where headquarters and overseas subsidiaries can collaborate on a daily basis and share knowledge is an essential theme for accelerating business development.
In this context, Pham, originally from Vietnam, is involved in building relationships between B-EN-G 's Japanese headquarters and overseas subsidiaries.
After graduating from high school, Pham studied in Japan and joined B-EN-G as a new graduate. Through the implementation of mcframe and GLASIAOUS, she connects customers in Japan and overseas. She is also active in a wide range of other areas, such as running the "Engineer's Meetup (EMU)" technical exchange meeting with overseas branch members, planning company events that transcend departments, and appearing in the mcframe 30th anniversary commemorative video. This time, we spoke with Pham, who is taking on the role of bridging the gap between headquarters and overseas subsidiaries, about her efforts and future prospects.
As a "Global Representative," I connect the head office with overseas subsidiaries.
Since being assigned to her position as "Global Manager," Pham has been using her language skills—she can converse in Japanese, Vietnamese, and English—to play a key role in bridging the gap between the Japanese headquarters and overseas subsidiaries.
"My main job right now is 'implementation.' I interview clients to understand their business processes, then consider and propose operational methods and system settings tailored to their needs. I also provide sales support (pre-sales) to companies considering implementation, and support maintenance members who respond to customer inquiries. Our clients are mainly in Japan and Vietnam, but in recent years, we've seen an increase in projects in India."
Companies considering implementing global solutions often make decisions at their Japanese headquarters before deploying them to overseas branches. Therefore, Pham is responsible for explaining the solution to headquarters in Japanese, and then to overseas branches in English. "I sometimes provide sales support in English as well. First, I explain it to the Japanese headquarters in Japanese, and if they like it, then I introduce the system to the local overseas branch in English. We go through these steps, and only after both parties are satisfied is the decision made to implement the solution."
Responsible for managing Engineer's Meetup
Collaboration between headquarters and overseas subsidiaries extends beyond daily operations. Pham is also involved in running "Engineer's Meetup (EMU)," a networking event where engineers from overseas locations and members of the Japanese headquarters interact. "It all started when someone asked me, 'We have this activity, are you interested?'" Pham explains. Shortly after her first participation, Pham began working on the organizing side.
Before Pham joined, EMU meetings were like seminars, with members from the Japanese headquarters speaking. Pham wanted to create an environment where participants could talk to each other more, so she changed the way the meetings were run once she was put in charge of planning. "I prepared icebreaker themes and incorporated group work to encourage conversation among participants. For the icebreakers, we set themes that everyone could talk about, such as sharing dishes from different countries. I also planned a game I like, where teams competed against each other, which was a lot of fun."
On the other hand, there are also difficulties in running the event. "The biggest challenge is that English is not the native language of the participants. Even though we say 'English,' the intonation and grammar are not 100% the same depending on the participant's country of origin, such as Thailand, Japan, or China. The level of speaking and comprehension also varies greatly. That's why we are always striving to make it easy for even those who are not very proficient in English to enjoy themselves and join the conversation. It's a continuous process of trial and error, but we are encouraged by the high ratings we receive from participants in the surveys. Members at our overseas offices recognize 'EMU = an interesting event' and actively participate."
Pham says that EMU is not only a place for interaction, but also a place for sharing know-how.
"We hold events where we present successful case studies from internal projects, introduce useful tools, and share the project development process in Japan. Recently, we've been getting a lot of requests from overseas members asking things like, 'Please tell us about the functions of mcframe,' or 'We want to know about the integration of GLASIAOUS and mcframe.' There's definitely a time lag in information between Japan and overseas, so it seems they're looking for this kind of up-to-date information. We're conscious of it being an 'interesting event,' but also a place to build relationships where we can share headquarters' know-how without any time lag."
Changes that became apparent while acting as a bridge
Pham has also been actively involved in internal communication that transcends departmental boundaries. The company event "THE CONNECT," held in December 2024, was initially conceived by Pham.
"I thought it would be great if there were more opportunities for people in the same company, across departments, to greet each other more casually and get to know one another." With that in mind, they planned an event that would allow people to interact across departments. "Initially, it was just me and a colleague who said, 'I want to do this,' but we became worried about whether it would be okay with just the two of us. So, we gradually involved younger members and people we felt would be willing to cooperate in the organizing." On the day of the event, a total of 64 people participated, bringing together a wide range of people from new employees to directors. "Participants in THE CONNECT gave many positive comments, such as, 'I'm happy to see the younger members actively contributing,' and 'I want to continue to greet and talk to the members of the teams I work with,' showing that they want to deepen their relationships with each other as a result of the event. I'm very happy that we were able to create such a space."
* Click here to see photos from the event, including "THE CONNECT"
Thanks to these activities, Pham appeared in the mcframe 30th anniversary video as one of the employee representatives. She said she was asked to appear in the video. "In the video, I was asked about my feelings towards mcframe. I think of mcframe, including the software and the services that come with it, as a 'trustworthy and friendly presence that will help you when you're in trouble.'"
The phrase "They help you when you're in trouble" seems to reflect Pham's own experience, gained from daily interactions with customers, including listening to their needs, proposing system configurations, and providing maintenance support.
Towards accelerating overseas business expansion
Starting in fiscal year 2026, B-EN-G will include all five of its previously unconsolidated overseas subsidiaries in its consolidated financial statements, strengthening collaboration with overseas bases and partners while expanding into overseas markets. Pham is the person who is embodying this direction on the ground. Regarding future prospects, Pham says the following:
"Currently, our Japanese headquarters primarily plans various global activities and EMUs, but going forward, we want to create relationships where our overseas subsidiaries in Thailand, Indonesia, and Shanghai can take the lead and spontaneously promote activities and exchanges. B-EN-G is not just a company run by the Japanese headquarters; it's your company too, so let's work together to make it even better!" I hope we can create that sense of connection and awareness together with our local members. From headquarters-led to local subsidiary-led. Building relationships where overseas bases can proactively initiate and promote activities is Pham's next goal.
These changes are driven by people like Pham who are active across borders, and by the supportive environment at B-EN-G. When asked about the appeal of working at B-EN-G, Pham says: "It's the 'people' and the 'culture of taking on challenges.' I believe that 'the environment in which you can work' is more important than the job content itself. B-EN-G really gives you freedom and allows you to take on challenges at your own discretion. I think that's only possible because the 'people' around you trust and support you."
These "people" and "culture of challenge" attract global talent and are the driving force supporting B-EN-G 's future overseas business. B-EN-G will promote global expansion by supporting the challenges of each individual, with its Japanese headquarters and overseas offices working together as one.
