News

Towa Electric transforms to a data-driven corporate culture
Utilize B-EN-G's data utilization advisory service

Model case of DX platform that expands in conjunction with business growth

Business Engineering Corporation

Business Engineering Corporation (Chiyoda-ku, Tokyo, President and CEO: Masakazu Haneda, hereinafter referred to as "B-EN-G") announced today that Towa Denki Co. Ltd. (Minato-ku, Tokyo, President and CEO: Shinichi Fujimine), a trading company specializing in electronics, has adopted B-EN-G's "Data Utilization Advisory Service for DX Promotion" and has begun building the foundation for digital transformation (DX).

■Background of the initiative
Towa Electric operates business at 25 locations in 10 countries, mainly in Asia, with major customers including manufacturers in fields such as mobility, home appliances, medical equipment, heavy electrical equipment, and IoT devices. We have business relationships with approximately 1,500 suppliers to meet the needs of a wide range of customers. Among competitors of the same size, we are very actively promoting investment in digital technology aimed at streamlining business and improving productivity. -EN-G), CRM/SFA, groupware, and other communication platforms were introduced from time to time.

Changes in the business environment are accelerating due to the effects of the pandemic and geopolitical risks. In order to increase its competitiveness, the company aims to expand its high-value-added businesses based on a deep understanding of its markets and customers. To this end, we not only build the above-mentioned infrastructure, but also combine internal data accumulated in various layers and analyze it from multiple angles, from management decision-making to sales and marketing activities, and even improve customer proposals. The challenge was how to improve and build a daily system that could take advantage of this.

Specifically, we are promoting activities that increase added value by providing total solutions that include not only purchasing and selling materials and parts, but also processing that meets the needs of each customer. To this end, we are creating a database of the tacit knowledge of veteran salespeople and passing it on to mid-career and young employees, as well as building a system to improve customer satisfaction by combining product processing proposal data and business negotiation data. . These efforts aim to revitalize the company's entire business ecosystem.

■Points of action
Adopting B-EN-G's proposal, Towa Electric adopted the concept of "starting small" and gradually created an environment that can aggregate, process, and analyze data from existing information systems used in each department and business within the company. We will continue to maintain and expand the system. In order to enable flexible operation and maximize the return on investment at each stage of the initiative, we will use the public cloud to create a foundation for data utilization, with "Microsoft Azure" and "Microsoft Power Platform" as core products. Introduced.

Currently, as a first step, we are automating the creation of reports necessary for management decision-making. Previously, data was manually collected from multiple systems and compiled into a spreadsheet to create materials for management meetings. The new data utilization platform aggregates the necessary data on Azure and replaces reports with Power BI, creating a system that allows you to check the latest information you need.

Towa Electric and B-EN-G are working together to build databases on Azure and develop reports using Power BI, and we are gradually transferring skills from B-EN-G to Towa Electric. Towa Electric intends to expand its in-house production area and create a system that will allow it to more quickly expand its data utilization environment in response to internal needs and business growth.

■Future outlook
As part of our efforts to transition to the second stage, we are developing new reports to instill data utilization among management, middle management, and field personnel, as well as building a new database to improve our sales capabilities as an organization. We also plan to work on it.

Towa Electric's immediate goal is to create a corporate culture and culture in which the use of data is ingrained in every aspect of corporate activities. B-EN-G will provide the optimal support menu depending on the phase of the company's efforts and will accompany the company's DX.

■Customer comments
We believe that creating an environment that allows us to aggregate, process, and analyze data that is scattered across various internal systems would require a significant amount of cost, and is not realistic for our company as a medium-sized company with 250 employees. I did. However, with B-EN-G's proposals and support, we were able to get the feeling that we could start small and develop a data utilization platform that would grow and link to business expansion. As we continue to collaborate with B-EN-G, we have been able to accumulate know-how and knowledge regarding the use of our own data and cloud operations, which has had a positive impact on building internal systems for DX.

For information on data utilization advisory services for promoting DX, please see the press release released on the same day.
https://www.b-en-g.co.jp/jp/news/2023-10-11-news2.html Please look.
We also publish interviews with customers on the following website.
https://special.b-en-g.co.jp/case/towa

■About Business Engineering Corporation
Business Engineering uses IT to support the digital transformation of customers, mainly in the manufacturing industry. We have a rich track record in consulting and support services ranging from IT planning to system construction, implementation, and operation, as well as sales and implementation of our in-house developed packaged software "mcframe." In addition, we utilize data accumulated from core business systems (ERP), supply chains (SCM), IoT, etc. to help improve system sophistication and Kaizen activities. We have overseas subsidiaries in five locations: China (Shanghai), Thailand (Bangkok), Singapore, Indonesia (Jakarta), and the United States (Chicago), and we provide products and services to companies expanding overseas by cooperating with Japan and locally. We solve our customers' management issues.
Detail is https://www.b-en-g.co.jp/ Please refer to the.

*Company names, product names, etc. mentioned in this news release are registered trademarks or trademarks of each company.